I was hoping that today would be the day I’d make a big, exciting announcement. Excited? Don’t be. I’m not quite there yet. Soon. Instead, I bring you this:
Do you have low self-esteem? Is your confidence at low ebb? Do you have trouble believing that you have the power to make your dreams come true? That used to be me. I was the 98 lb weakling getting sand kicked in my face. Okay, not entirely true. The last time I weight 98 pounds, I was in the fourth grade. Just go with it.
I have the cure. Don’t spend thousands on self-help books and seminars. Don’t waste your time with years of costly therapy. Here’s exactly what you need, and for under three bucks.
Ladies and gentlemen, I bring you (insert drum roll here):
Don’t see it?
I found this magic talisman at Target, and my whole life turned around.I now believe, friends. I believe in my smellf. I believe I can fly. *** I can do anything. Because my husband’s deodorant says I can. And you can, too.
Now get out there and change the world, or at least change your socks. There’s more than one way to help your smellf.
I believe. I believe. I believe that I’ll not tell my husband that his deodorant is laying in the yard where I knocked it off the deck. He’ll figure that out for himself soon enough.
*** This statement is merely figurative. Laws of physics still apply.





dmauldin53
February 11, 2013 at 9:18 am
This is hilarious! Do you mind if I repost it?
becomingcliche
February 11, 2013 at 9:21 am
Post away. We need to help one another to believe in our smelves (smelfs?)!
Deep as a Birdbath
February 11, 2013 at 9:24 am
I feel better already!
becomingcliche
February 11, 2013 at 9:30 am
It’s magic stuff.
aliceatwonderland
February 11, 2013 at 9:32 am
I just want the hot black guy that advertises the deodorant.
becomingcliche
February 11, 2013 at 9:33 am
I don’t watch TV. There’s a COMMERCIAL? Sign me right up!
aliceatwonderland
February 11, 2013 at 9:40 am
I will have to find you a youtube link. They’re purposely overdone and really cute.
Alastair
February 11, 2013 at 9:36 am
Have you seen the Old Spice adverts?
becomingcliche
February 11, 2013 at 9:37 am
I have not. I live under a rock. They don’t need to advertise. This stuff sells itself!
Alastair
February 11, 2013 at 9:39 am
Take a look at this
becomingcliche
February 11, 2013 at 9:41 am
Oh, my. May I have the diamonds, please? And the horse.
Alastair
February 11, 2013 at 9:42 am
Haha .. I’m sure he’ll let you. Maybe he’ll take you for a ride on it with him
becomingcliche
February 11, 2013 at 9:47 am
Maybe he’ll just let me borrow it and take it for a spin around the block.
Alastair
February 11, 2013 at 9:48 am
Kimmie
February 11, 2013 at 9:38 am
Love it!! Have your SMELLF a really good day as well!! Oh and thanks for the morning chuckle to start my day!! Greetings from Canada!!
Go Jules Go
February 11, 2013 at 9:43 am
I can’t wait to see what OTHER exciting news yoursmellf has to share! Because honestly, I’m good with this, right now.
P.S. – I officially can’t think of grilled cheese without thinking of your blog now. Mission accomplished.
becomingcliche
February 11, 2013 at 10:32 am
I now feel that I have made my mark on this world. Thank you for that.
josefkul
February 11, 2013 at 9:52 am
Your grass must swell wonderful!
becomingcliche
February 11, 2013 at 10:32 am
It does. There are horses and diamonds sprouting up everywhere, like magic beans.
battydawna
February 11, 2013 at 10:24 am
becomingcliche
February 11, 2013 at 10:30 am
I wish there was a like button for comments. That was the best!
yarnspinnerr
February 11, 2013 at 10:30 am
Changing my soxes are easier.
becomingcliche
February 11, 2013 at 10:31 am
And less costly. But will it get you where you want to be in the long run?
yarnspinnerr
February 11, 2013 at 10:33 am
No, It wont
Stephanie Barone Jankowski
February 11, 2013 at 11:17 am
No wonder my husband is always so happy!! Old Spice, you inspirational little devil you!
lazylauramaisey
February 11, 2013 at 11:33 am
Thank you! Thanks so much. I was having a down day. But you know what? I now believe in my smellf. And it feels great. I owe you.
speaker7
February 11, 2013 at 12:09 pm
Is smelf the smurf version of our true selves?
becomingcliche
February 11, 2013 at 12:12 pm
I kind of think of it as a lucky elf with an odor issue, really.
Kimberly Pugliano (@GisSilent)
February 11, 2013 at 1:29 pm
Seriously, I have a prescription to pick up at Target and I cannot WAIT to go to the deodorant aisle. YES!!! I NEED THAT!
russtowne
February 11, 2013 at 4:31 pm
LOL! Love it!
Russ
rebeccaannemarshall
February 11, 2013 at 5:35 pm
this was hysterical to read!! Still laughing… and also I kind of want to go get myself… *ahem* my husband some of this deodorant now…
my life up here
February 11, 2013 at 5:37 pm
too funny!! Thank you for a hearty laugh on a dreary day
cherylhuffer
February 11, 2013 at 5:50 pm
So funny!
alycevayle
February 11, 2013 at 7:00 pm
I actually like the smell of old spice!
becomingcliche
February 11, 2013 at 7:10 pm
Some of them are decent, but they have branched out in some questionable directions scent-wise.
She's a Maineiac
February 11, 2013 at 8:57 pm
Haha! this post just totally made my night.
lucysfootball
February 11, 2013 at 9:08 pm
If I had known all along that all I had to do in order to believe in mysmelf was to smell like my Dad, well…I still wouldn’t believe in mysmelf, because I like to smell like a lady, not my dad.
I’M ON A HORSE! (The first time I saw that commercial I laughed so hard I cried a little.)
Elyse
February 11, 2013 at 9:31 pm
Perfect!
Valentine Logar
February 12, 2013 at 6:59 am
I could smell like a man and immediately have better self esteem. Who knew
Snoring Dog Studio
February 12, 2013 at 9:06 am
How did that tagline get past the head of marketing? Dear me. I’ve made up stupid stuff, too, but my coworkers stopped me before it got printed.
2browndawgs
February 13, 2013 at 8:53 am
Haha I believe!
Kevin
February 13, 2013 at 9:27 pm
Nice job! I was surprised you haven’t see the commercials until this post! Anyway, thanks for bringing a chuckle to my life with the Old Spice Smellf!
Andrea
February 25, 2013 at 4:43 am
Now you just need some of those Bic Pens “for her” and you’ll be all set!
becomingcliche
February 27, 2013 at 10:40 am
YES! I laughed until I was crying and couldn’t breathe at the Amazon reviews.
Nandini Godara
February 27, 2013 at 9:25 am
I love that it says “Champion deodorant”. It’s been training all its life..
becomingcliche
February 27, 2013 at 10:35 am
I know! With hard work and sacrifice, maybe we can reach that level of odor control! A girl can dream.