How To Write a Blog So That People Will Read, Part 2

This is the second bit of a mini-series on blog writing. If you missed the first installment, you can find it here.

There are endless how-to posts about blogging out there. A quick online search for “How to write a blog” turns up 723 million results, and I do not pretend to have the be-all, end-all guide. I encourage you to read other posts on the topic to find what works for you. In this space, I’ll share what has worked for me, both as a reader and a blogger.

1) Watch the length of your posts. This is a brilliant bit of advice from Angelique at Sappho’s Torque. I agree. I prefer to read posts that are 1200 words or fewer under normal circumstances. 700 words is even better. It’s not because I have a short attention-span and am easily distracted (Here, kitty! Can I braid your hair?). It’s because shorter posts are frequently better-written. Not always. Not always. Not always. I follow some blogs that routinely pass the 2K mark, and I stick around because they are stellar. But more often, shorter posts tend to get to the point quicker and more clearly. In the words of good old Polonius, brevity is the soul of wit.

2) Understand that not everyone is going to like you. And that’s… okay. (I feel like I’m channeling my inner Stuart Smalley here.)

And that's...okay. Photo credit

And that’s…okay. Photo credit

It’s also the hardest thing for most of us to accept. We want to write something brilliant, something that will resonate with everyone. But think about it. There are seven billion people on this planet. That’s a lot of resonance for one blog. The better goal to aim for is that each time we hit “Publish,” we make someone (someone, not somebillion) laugh/think/smile/start a conversation.

Negative comments happen sometimes. I have both read and written posts that hit someone’s nerve. The bigger your audience, the more likely you are to make someone mad. Comments can be unkind. It’s up to you to handle them in good grace, and to define what “good grace” means to you. Do you delete those comments? Allow but ignore? Allow and respond? You decide. But my best advice is to grow a thick skin and let it slide.

Sometimes, worse than spawning a giant poop storm,  a post is ignored completely and quietly dies. I bet every blogger out there has a post that didn’t get the attention they thought it deserved. It happens. But if one person got one thing out of it, maybe that can be enough.

3. Make your blog visually appealing. First impressions are everything. A blog appeals to me when it’s easy to find what I’m looking for, but it’s not an information over-load. Some things are a matter of taste, of course. Here are some suggestions for layout.

  • Three must-have widgetssearch, email follow, social media follow. Sometimes a post you wrote sticks in someone’s mind. Make it easy to locate. Also, an email follow button is appreciated. Clicking “Follow” at the top of a blog means that blog shows up in someone’s reader where it can get buried really fast. Give folks the option of appearing in their email inbox where they are more likely to see (and read) it. Social media widgets give readers more options for how to follow you.
  • Choose a theme that is easy to read. No white text on black, please. Or that deadly “Google blue.”  Show old eyes some love. WordPress has so many themes to choose from, and you can give them a tiny test-run before you commit. Many are free.
  • Consider carefully the location of your widgets. Nine times out of ten, widgets that run down the sides of the page are more useful than ones clustered at the bottom. It’s a cleaner look, and the widgets are more obvious. I followed one blog for a year before I realized the widgets were all at the bottom of the page.
  • Limit the number of posts that appear on a page. On WordPress, go to WP Admin>settings>reading, and then choose how many posts should appear. 10 or fewer is best. When a reader has to load every post you’ve written, it takes forever. Slow-load means fewer readers.

One blog I love is Peas and Cougars. If you visit Rae’s site, you’ll see she has an attractive header and image widgets on the sidebars that are pastel and not too distracting. There’s plenty of white space and just enough going on to make it interesting.

4. Lift the seat before you pee. Whoops. Wrong…list… my bad.

5. Blog about what interests you. There is nothing more appealing than someone sharing something they really love. I love a fanatic. One of my favorite Tweeters is passionate about sports.  I don’t know a futbol from soccer (see what I did there?), but she does, and her enthusiasm (and sometimes rage) is entertaining and contagious.

Some blogs have a focus topic tight as a laser-beam. I always know what to expect when I visit. Others are a mixed-bag, always full of surprises. Both can work well. Alexandra began her blog taking photos of her exotic cat. Later, she began adding posts and a shop to raise money for homeless cats in her country of Montenegro, where there are no cat programs or shelters. She handled her focus-change neatly by adding a menu bar at the top of her page to help readers find the posts that most interest them. To learn how to create a menu, go here.


So that’s it for this week. Next week, I’ll post a part 3, and then we’ll talk about blogging and social media. If you use Pinterest or Instagram to promote your blog, please  let me know. I may go out on a limb and offer a guest post position on these two, since I don’t have direct experience myself.